Is there any creature leading life without taking medicines now-a-days? We can bet there won't be many who say yes to it. Our legs involuntarily go to a pharmacy or to a doctor for some trivial things as headache or common cold. Taking pills has become such a fad that it has become a part of colloquial language and how often did we hear someone say "take a chill pill". Whatever may be the reason, the real beneficiaries are definitely the healthcare industry and the pharmaceutical industry. Taking advantage of our addiction to pills and medical care, in broader perspective, are the hospitals and the depending ancillary industries.
It is a well known fact that the hospitals with the clout that they possess manage to rope in the who's who in the medical care industry for expensive prices. The price of maintaining the physicians and other staff is ultimately transferred to the customer. For years the customer had been and still is bearing the brunt of costly medical care. But of late, there have been few healthcare companies who are creating a buzz in the industry through a lot of path breaking healthcare products. One of them has actually concentrated on providing quality supplemental healthcare to all income groups for nominal rates. These are truly nominal to their claim since they offer medical care spanning from as less as $19.95 to not more than $200 for individuals and family segments. There is a great business strategy behind concentrating on providing quality supplemental healthcare keeping in view the gaps in providing door step service to the customers. These health care companies in a way have struck right cord in identifying such gaps in providing customized medical care service. To achieve this, they have tied up with the big guns existing in medical care service industry spread across the nation.
From the service provider perspective they are getting the business without putting any effort or spending a single pie. The members of these medical care plans check for themselves about a nearest located service provider. The members get the discounts up to 80% of their expenses and can even avail free telemedicine service. These are absolute boon for the middle class working population who are the frequenters as far as medical care is concerned and the service providers are more than glad to render medical care service.
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